Sensation and Perception

Winner of the Textbook & Academic Authors Association's McGuffey Longevity AwardSensation and Perception, Seventh Edition, introduces students to the fascinating world of human senses and helps them answer such interesting questions as "Why do some substances taste sweet" or "Why does music sound musical?" The authors, specialists in their respective domains, strive to spread their enthusiasm for fundamental questions about the human senses and the impact that answers to those questions have on medical and societal issues.Offering a comprehensive and balanced blend of neuroscience and cognitive psychology, Sensation and Perception studies the interaction and multisensory nature of sensory experiences of the senses. Using clear writing and engaging and relevant features that apply scientific knowledge to everyday life and walk students through the scientific process and experimental design, this unique text is accessible to students from various majors. Read more